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Download the Paper (395 K, PDF file) - August 30, 2004 Tell a colleague about it. Printing Tips: Select 'print as image' in the Acrobat print dialog if you have trouble printing.

ABSTRACT:
The separate vertical product segments of the electronics industry are converging into a Net World Order of multifunctional product categories. We lay out a stylized value chain for analyzing firm performance in the various horizontal segments of the Net World Order. We measure firm performance with ROI data for the 1990s, and find that high-performing companies can emerge in any segment. We then turn our attention to the future and sketch the key elements of value creation and capture in the emerging Net World Order marketplace. Alliances and customer relationships are increasingly important, while standards ownership and vertical integration are less important than in the PC era.

SUGGESTED CITATION:
Melissa M. Appleyard, Clair Brown, and Greg Linden, "Wintel and Beyond: Leadership in the Net World Order" (August 30, 2004). Center for Work, Technology and Society. Berkeley-Doshisha Employment and Technology Working Paper Series: Paper cwts-01-2004.
http://repositories.cdlib.org/iir/cwts/bdetwps/cwts-01-2004