School of Information

With growing attention to E. coli outbreaks and mad cow disease, consumers are increasingly questioning the food they eat. In response, many in the food industry are beginning to provide both transparent and convenient information regarding a food's history. Many small scale farms recognize this needed service and have created blogs that explain general farming principles, provide photos of the land, animals, and equipment, and portray the daily lives of farmers and their families. This paper describes these current information services provided to consumers and predicts the future direction of these vital services.