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Institute of Transportation Studies
Center for Activity Systems Analysis
University of California, Irvine

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Shopping without Travel or Travel without Shopping? An Investigation of Electronic Home Shopping
Jane Gould, Future Media Programme, London Business School, United Kingdom; and Transportation Services, University of California, Los Angeles; Los Angeles, CA 90024, U.S.A.
Thomas F. Golob, Institute of Transportation Studies, University of California, Irvine; Irvine, CA 92697-3600, U.S.A.

Published in: Transport Reviews, Vol. 17, No. 4, 1997, pp. 355-376.

Download the Paper (164 K, PDF file) - June 1, 1997 Tell a colleague about it.
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ABSTRACT:
This study explores the growth of electronic home shopping in terms of likely transportation and communication interactions. Although opportunities exist to shop from home today, most consumers initiate travel trips to stores or markets. Widespread use of automobiles has facilitated the retailing configurations we know today but the development of new electronic networks could change this. This study establishes a baseline to explore shopping activities using two-day travel activity data from a large U.S. metropolitan area. It is found that people who telework from home today spend more time engaged in shopping activities than other workers. Potentially, their saved work travel is converted into new trips. In the future, saved shopping travel might be converted into other types of travel, and modeling results show that for busy working women, there is a latent demand for maintenance related activities. The study results suggest that electronic homw shopping will bring into play complex interactions between communications and transportation.

SUGGESTED CITATION:
Jane Gould and Thomas F. Golob, "Shopping without Travel or Travel without Shopping? An Investigation of Electronic Home Shopping" (June 1, 1997). Center for Activity Systems Analysis. Paper UCI-ITS-AS-WP-97-2.
http://repositories.cdlib.org/itsirvine/casa/UCI-ITS-AS-WP-97-2

 
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