Proceedings of the Annual Meeting of the Cognitive Science Society

The present paper reports an experiment (N = 348) with a two-year-delayed (M = 695 days) follow-up that tests an approach to raising willingness to take climate actions. Here we focus on the longitudinal results. Our experimental materials were designed to harness the power of two cognitive constraints — coherence and causal invariance, which map onto two narrative proclivities that anthropologists have identified as universal — to promote climate action across the political spectrum. Towards that goal, the essential role of these constraints in belief formation predicts that climate-change information would be more persuasive when it is embedded in a personal climate-action narrative, the evocation of which can benefit from exposure to parsimonious scientific explanations of indisputable everyday observations, juxtaposed with reasoners’ own, typically less coherent explanations, occurring in a context that engages their moral stance. Our brief one-time intervention, conducted in U.S. states with the highest level of climate skepticism, showed that across the political spectrum, our materials raised willingness to take climate actions in the immediate assessment. It also raised the likelihood of reports two years later of having taken or would have taken those actions had the opportunity existed, suggesting long-lasting effects. Our approach adopts the framework that conceptions of reality are representations, and adaptive solutions in that infinite space of representations require cognitive constraints to narrow the search.